The LightHouse brand system
This page renders from DESIGN.md and the confirmed tokens. It shows on the dev target and is stripped on production.
Voice
- Place-first, unhurried, declarative. Earned poetry, not decorative.
- Argentine Spanish primary (voseo where natural) — authored, never translated.
- Cite. Stats carry sources; legal instruments by name/number/date.
- Banned as standalone claims: “uncontested” water, on-site data center, on-site thermal, “2,000 families” as fact.
Palette — Patagonia (--lh-*)
--lh-bg
--lh-bg-deep
--lh-surface
--lh-surface-hi
--lh-accent
--lh-accent-dim
--lh-glacial
--lh-clay
--lh-cream
--lh-body
--lh-body-dim
--lh-line
Typography
Cormorant Garamond
Inter — grotesque body
Humanist serif display (Cormorant) over a clean grotesque (Inter) — the Barú pairing, re-tuned colder.